I write the way your customers listen.
You’ve got 8 seconds…
…and then your customer’s gone.
And if that got your attention, maybe I should be writing your web copy.
Because it’s true: Web surfers spend an average of 8 seconds on a web site before they’re on to the next one and have forgotten all about you. So, how do you keep them on your site, clicking through your pages?
Copy. Not gimmicks, not bells and whistles. Words. And no selling! Your web visitors are hit with about 3,000 ads a day and they’re tired of it. They have a problem—they want a solution. Period. Your web copy, emails, blog posts, articles, manuals, whatever all need to Solve the Problem.
But how do you show them you are their solution without “selling” them?