Welcome to In Other Words

I write the way your customers listen.

You’ve got 8 seconds . . .

. . . and then your web visitor is gone.

And if that got your attention, maybe I should be writing your web copy.  I’m Susan Scher.

So, how do you keep them on your site?  Solve their problem.  But don’t “sell” them anything.  And how do you do that?  Check out What I’ve Done and What I Can Do to get an idea.

Then get in touch and get your questions answered…

Featured Projects


Had a great time doing this. … It was great working with Susan, a true professional.

-- Larry “Wes” Henson, aka Captain Dee-fense, über-fan, community leader
Amazing interview. Thank you so much …

-- Dan Vega, entrepreneur, speaker, business coach, talk show host
Susan is a natural. She … makes it fun, … enlightens her audience, and engages listeners with her phenomenal voice. A wonderful person to connect with on and off radio.

-- Shellie Hunt, Serial Entrepreneur & Business Strategist
Susan, what a wonderful experience working with you. … You are a true professional.

-- Gretchen Shaffer, entrepreneur, restaurateur

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