Why Choose Me?
Because I write the way your customers listen.Do you even remember anymore what is work jargon and what is common knowledge? If you’re like most business owners, you don’t. You have to say it simply enough that the prospective client knows what you’re saying. But if you make it too simplistic, they feel patronized. It’s a tightrope. One I’m very good at walking.
No matter how dry, technical, or, yes, boring the material may be, I will give you copy that is easy to read and engaging … so the potential customer keeps reading. As one client said of the article I wrote for her, “It’s like we were just chatting over coffee.” And BONUS: That conversational style is very attractive to search engines.
I like proper grammar because it makes things easier to read. But I always remember that that is the point, not to be proper. So, I take a page out of the Dalai Lama’s book: Learn the rules so you know how to break them properly. I’d rather it make sense than be proper.
Hey, you may be a great writer, maybe you can do all this yourself. But is it cost-effective? Is it the best use of your time? Shouldn’t you be free to focus on your product or service? That’s what you want to be doing, that’s what you should be doing. Stop stressing over the small stuff.