Why Choose Me?
Because I write the way your customers listen.If you’re like most business people, you are so close to your work, you’ve lost some perspective. Do you remember what is business talk and what everyone knows? Do you even notice when you use jargon anymore? You have to use language your customers know. But if you make it too simplistic, they feel patronized. It’s a tightrope.
No matter how dry, technical, or, yes, boring the material may be, I will give you copy that is easy to read and engaging … so the potential customer keeps reading. That’s partly because of the conversational style I use whenever appropriate. As one client said after reading an article I wrote, “It’s like we were just chatting over coffee.” And BONUS: That conversational style of writing is very attractive to search engines.
Grammar is important for at least two reasons. Poor grammar can sound like you’re a mom-and-pop organization. A little polish and you come across as the professional you are. And proper grammar makes the words much easier to read.
But I always remember that that is the point, not to be right. So, I take a page out of the Dalai Lama’s book: Learn the rules so you know how to break them properly. If it should be “I” but everybody says “me,” then “me” it is.
You know, you may be a great writer, maybe you can do all this yourself just fine. But is it cost-effective? Is it the best use of your time? The best use of your time is probably doing whatever it is your business does. You can’t have someone else do that, but you can have someone do the writing.