If you’re in business and have not been living under a rock, you know social media has become one of the strongest marketing tools available now. It’s probably not the death knell to mail, newspapers, or television and radio ads that many are saying it is, but if you want your business to grow, you must use online marketing sites, such as Facebook, LinkedIn, Pinterest, and Twitter. You cannot do what’s been working for you for years; it won’t anymore.
But, oh, my gosh! It is so complicated! Right now, I have two Facebook pages and one uses an email address I didn’t even know I still had. I have to combine them, but how do you do that? I’m still not clear on the difference between a Fan page and a Business page. Or are those not the correct terms? And I know Twitter’s really powerful, but I all I know is you can post homilies or observations on it. On top of all that, the sites keep changing their rules!
I had a guest on my show (4/1/15), Sinta Jimenez, who runs a company that does all that stuff for other companies. You can just farm all, or some of it, out to them. And the more talked about what all was involved, the more it became obvious why companies like Social Buzz Pros exist! I mean, even if you’re great with social media, when are you going to do it? It takes a lot of time and you still have a business to run!
Maybe you’re not in a position to hire someone for this right now. Okay, but then learn how to do it yourself. There are hundreds of books and online classes that will help you. Or grab your niece or your grandson and ask them to do it for you.