Welcome to In Other Words

I write the way your customers listen.

You’ve got 8 seconds . . .

. . . and then your web visitor is gone.

And if that got your attention, maybe Susan Scher of In Other Words, should be writing your web copy.

It’s true: Web surfers spend an average of 8 seconds on a site before they’re on to the next one and have forgotten all about you. So, how do you keep them on yours, clicking through your pages?

Copy. Not gimmicks, not bells and whistles. Words. And no selling! Your web visitors are hit with about 3,000 ads a day and they’re tired of it. They have a problem—they want a solution. Period. Your web copy and all your other written material needs to do one thing: Solve Their Problem.

But how do you tell them you are their solution without “selling” them?

To get an idea about that, look at What I’ve Done and What I Can Do. Then give me, Susan Scher at In Other Words, a call or send an email and get your questions answered..


5 Easy Ways to Dramatically Improve Your Writing


Simple.  Clear.  Straight to the heart.


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“The President is Missing” by Bill Clinton and James Patterson


Susan is a natural. She … makes it fun, … enlightens her audience, and engages listeners with her phenomenal voice. A wonderful person to connect with on and off radio.

-- Shellie Hunt, Serial Entrepreneur & Business Strategist
Had a great time doing this. … It was great working with Susan, a true professional.

-- Larry “Wes” Henson, aka Captain Dee-fense, über-fan, community leader
Amazing interview. Thank you so much …

-- Dan Vega, entrepreneur, speaker, business coach, talk show host
Susan, what a wonderful experience working with you. … You are a true professional.

-- Gretchen Shaffer, entrepreneur, restaurateur

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